BetMGM Opens the Doors to a World You Didn’t Know Existed

BetMGM Casino has unveiled a dazzling new advertising campaign featuring brand ambassador Vanessa Hudgens that showcases the platform's extensive game library in a visually stunning way. The 30-second "Library of Games" video, which premiered yesterday, takes viewers on an immersive journey through BetMGM's gaming portfolio.

Hollywood Star Power Meets Casino Entertainment

The creative campaign, produced by agency 72and Sunny, follows Hudgens as she navigates through a magical library where each room transforms into a different casino game environment. As the actress interacts with the BetMGM app, she unlocks doorways to various gaming experiences, highlighting popular titles like Bellagio Fountains of Fortune, MGM Riches Sapphire, and BetMGM Gold Link & Win.

The commercial concludes with Hudgens joining a lively game of dice, emphasizing the social and entertaining aspects of the BetMGM platform.

Award-Winning Direction Brings Games to Life

Grammy award-winning director Calmatic, known for his work with music artists like Anderson .Paak, Tyler the Creator, and directing the video for the chart-topping hit "Old Town Road," brings his distinctive visual style to the campaign. His direction transforms what could be a standard gaming advertisement into an engaging entertainment experience.

"Calmatic brought freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into," explained Geno Burmester, Creative Director at 72andSunny.

Standing Out in a Crowded Market

The campaign aims to differentiate BetMGM in the increasingly competitive online casino space by highlighting its extensive game selection. Matt Prevost, BetMGM's Chief Revenue Officer, commented on the collaboration: "Vanessa Hudgens is a superstar who brings BetMGM to life not only as an igaming or sports betting company, but as an entertainment experience."

This strategy of showcasing BetMGM's game variety comes at a time when the operator is offering substantial welcome incentives to new players, including a 100% deposit match up to $1,000 plus $25 on the house with promo code BETMGMCASINOBONUS.

Celebrity Partnerships Drive BetMGM's Marketing Strategy

The Hudgens campaign represents BetMGM's continued focus on leveraging celebrity partnerships to build brand awareness. This approach has become a signature element of their marketing strategy, recently demonstrated in their UK launch featuring comedian Chris Rock.

For players interested in experiencing the "Library of Games" for themselves, BetMGM Casino is currently available in Michigan, New Jersey, and Pennsylvania, offering hundreds of slots, table games, and live dealer options from top software providers including Evolution Gaming, NetEnt, IGT, and more.

The operator supports convenient payment options including PayPal, Visa, MasterCard, and American Express, making it easy for players to start exploring BetMGM's extensive game collection just as Vanessa Hudgens does in this imaginative new campaign.